The neighbors are always watching…and talking.
Every customer you sell your product or service to will eventually tell somebody else, or many other people, about their purchase. Your ability to make a living as a self-employed service provider comes down to your ability to get your full price for your services.
There’s no sense taking out a personal line of credit to support you when you could pay your bills from your profit margins instead.
If you’re a roofer, the roof you sell one neighbor is likely to be the roof you sell the next neighbor. The shingle color or the manufacturer may be different, but the profit margins will be similar. Remembers, customers talk to each other. The price you set with one customer is likely to be the price you’ll get from the next customer.
Don’t Be Cheap
When you sell one neighbor on a cheap price, your chances of selling the next neighbor on an even cheaper price go way up.
You train your prospects to buy at the level you sold the customer before them.
People may not know their neighbors as well as they did 50 years ago, but somehow they still get around to talking when the whole neighborhood is getting their roofs replaced. For instance, roofers in arlington tx can demand different prices based on the prices they charged their prior customers. Good roofing reviews come from giving your customers good service. To give them good service, you need to make a good profit.
Be very careful when cutting deals, giving things away, or doing special pricing just to get your first deal.
The price you set with the first prospect is likely to be the price you’ll get from the second.
Train your prospects to pay full price.
In other words, sell them because the future of your business depends on getting full price.